The first Polish issue of Bravo appeared in October 1991; until then, it had been synonymous with Western luxury. In line with its original concept, the magazine presented the lives of celebrities—news and gossip about favorite youth idols. An innovative feature was the advice column addressing the lives of young people, including topics related to sexuality. Probably for that reason, many of us recall that our parents forbade us from buying Bravo. But what the eye does not see, the heart does not grieve over—subsequent issues were purchased and read in secret, and after tearing out the posters, discarded.
Over time, related titles appeared on the market, targeting specific groups of readers—girls and boys.
Bravo Girl! began publication in 1994. Its content was directed at girls, reflected in its themes and imagery. Most articles focused on fashion, beauty, and matters of the heart. The outfits and cosmetics presented were largely beyond readers’ reach, as much of the material came from abroad. The advice column and readers’ letters were the most popular sections—once read with flushed cheeks, today they evoke a smile.
For boys, Bravo Sport appeared in 1997. The cover of its first issue featured the most popular footballer of the time—Marek Citko—and the editorial announced: “We present to you a new magazine—BRAVOsport. Football, basketball, tennis, Formula 1—these, we believe, are your favorite sports. We hope our articles will appeal to you. We are certain you will also enjoy the posters.”